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September.
A longing for autumn as the monsoon bids farewell. A longing for autumn, the season of the goddess Sharada, known more familiarly to us as Saraswati, the goddess of knowledge. Indians revere Saraswati, knowing if she bestows knowledge upon you, goddess Laxmi will follow. And so autumn precedes Diwali and winter - its not the other way around.
And at maxiMum, it's our kind of life this month - a world of learning
and reading and new knowledge and joy. Come read by the light of these
new and wonderful lamps that glow and fill the store. It's a month-full
of readings as Advaita Kala joins us to discuss Maha Khan Phillips Beautiful
from This Angle at the Penguin Book Event (you can even win
a free copy of the book!);Gouri Dange is in town to read from her book,
A Counsel of Strangers; and the Caferati writers meet as usual.
Nancy Sood brings us the life-changing principles of Louise
L. Hay, and Green Magic enters the Store.
The Book Rack's a big attraction - come pick
books you like and bring in books you want to share and give to other
book lovers.As usual there is a thoughtfully selected assortment
at the store for you - exciting accessories for you, your home and your
friends - come check out the surprises.
maxiMum Alert! Start planning
your Diwali gifts with us now - we have some ideas you will like.
maxiMum Alert! Watch the
Club Mum space - big plans for October. Gear up, mothers!
Cheers and see you @ maxiMum Ed |
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Mark your Calendar, September 2010
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| Catch the happenings at the Store this month.
And if you don’t mark your calendar, an opportunity slips
away! Read on, see what interests you. Call us to confirm your
presence at the meets and you need to register for the workshops.
Here's a link
to the contact numbers and a map
with directions to the store. |
A Talk: Nancy Sood on Life and the principles of Louise L. Hay
| 11thSeptember, Saturday,
11:00 am to 1:30 pm
'What we think about ourselves becomes the truth for us'. Nancy Sood, internationally recognized teacher, therapist,
transformation coach, talks about love, relationships, money, health and the areas that affect our lives.
More details... |
Discover
the Power within You! - the Personal Excellence Workshop by Neha
Rehani | 5th September,
Sunday, 11:00 am to 2:00 pm
Here's another chance to catch Neha Rehani's workshop that helps
you to explore your full potential. The key to discovering the
power within you lies with you, and Neha guides you to use the
tool of Neurolinguistic Programming to empower yourself.
More details... |
Beautiful from This Angle by Maha Khan Phillips - a Penguin
Books India release | 18th
September, Saturday, 4:00 pm to 6:00 pm
Dishing up the dirt on the bold, the beautiful and the downright ugly from Karachi’s hottest
page 3 parties!
‘Wickedly irreverent and heartbreaking in equal measure - the world of urban Pakistani women
comes alive in this irresistible novel,’ Advaita Kala.
More details... |
A Counsel of Strangers - Gouri Dange | A Reading by the
Author |
26th September,
Sunday 11:00 am to 1:00 pm
Sometimes the best counsel comes from strangers. A book about six guests at a boisterous Indian wedding - people with a jagged journey behind them and a maples one ahead. Come hear
GouriDange who is in Delhi to read from and discuss her debut novel.
More details... |
Caferati Read Meet - A Fetish for Food
| 19th September, Sunday, 2:30 pm to 6.00 pm
Caferati Writers of Delhi / NCR meet in September. A time and space to share your writing, listen to other writers, discuss and critique.
More details... |
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Get to know and grow your houseplants and what they can do for you. Watch the Green Magic space. Green Magic is an initiative to spread awareness about the amazing benefits of houseplants around homes and work areas. In today's fast paced and gadget laden urban lifestyles, houseplants work as Magic not only because they look attractive and soothing but they remove many toxins from our indoor environs and keeping us rejuvenated with clean air. A monthly interactive session will help us all to grow green thumbs for enriching our own health and happiness. Live demonstrations and talk by experts on different forms of gardening for living areas will accompany the discussions. Hydroponics, container plants, tray gardens, bottle gardens, vertical gardening, the list is endless and your own creativity will open new ways of enjoying and working with this live art.
Sessions start in October. Green Magic plants are already @ the maxiMum Store.
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Win-a-Book Contest
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The first five right answers to this easy question win a free copy of Maha Khan Phillips’ debut
novel, Beautiful from This Angle (pub. Penguin India). Collect your book when you come for the
discussion on the book by
well-known author Advaita Kala on the 18th.
Q: In the book, what’s the name of the column that Amynah Farooqui writes for a Karachi
paper?
(clue: check the details of the Book Event.)
Mail us at communicate@themaximumstore.com with your reply.
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… that you can take home your holiday with the 101 CDs on Agra, Udaipur and Ladakh. Great memories, and what we really liked is that we can discover the details we missed when we were actually there!They are wonderfully packed with Video Tours, Maps, History, Screensavers, Wallpapers, Jigsaw Puzzles, Original soundtracks, Legends, City Info and lots more packed in Eco friendly cover.
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| Lighting up maxiMum |
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Planning is key to thoughtful, innovative, just-right gifts. Start planning
your Diwali gifting now with us – two months will fly by before you
know it. Not just Diwali, remember? We create gifts for conferences, weddings,
events, occasions – name it, we do it. And lets do something special
for you – that’s where the joy lies. Here's a
sneak
peak at what we could do. The surprises are in the possibilities. Call
or email
us, we’ll talk, discuss and suggest. |
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maxiMum caught up with Nidhi Verma, academic, mom of two, lover
of books, a woman who is helping Delhi Rediscover Reading through
a great new concept BookmeaBook |
What is BookmeaBook? How does a home delivery library work?
BookMeABook is an attempt to offer reading
solutions to suit the changing lifestyle of today. Due to the current
urban landscape,
Delhi has spread out so much that accessibility
to good libraries is limited. Busy schedules deprive people access
to a good library. So I decided to leverage the internet. Our online
library is not very different from a physical library, the only
difference being that you can order and receive your books from
the comfort of your home or workplace. We have our entire catalogue
online, and readers can place their orders. We deliver books home
to them, and take back the books in subsequent deliveries. We have
logistics provider and our own delivery as well. The key challenge
is keep the readers interested in the concept and the variety. We
provide the 'browsing' experience online - and let the users explore
the catalog. We try to keep our catalogue up to date with the latest
releases.
How was BookmeaBook born?
A friend and I conceptualised a 'Corporate Library' idea in Bangalore, which would provide reading solutions to corporates through our venture which we called 'Fables on Tables'-we would deliver books to readers at their office tables, at a nominal fee to their company! Our USP-we were giving them good reading at prices lower than their tea and coffee bills. Surprisingly, the idea bombed. We didn't have many takers, and eventually decided to call it quits. The experience left me upset, but determined to do something which could meet both criteria-of flexible timings and intellectual satisfaction. BookMeABook was born out of this disappointment. I changed the concept from corporate to individual customers, and the location from Bangalore to Delhi. Since my mother-in-law runs a bookshop in Delhi, I was able to comfortably source books. Another added incentive of getting a library online was to get an online presence for the bookshop, Ram Gopal Sharma and Son.
Corporate life to self-employed - how has the transition been?
Actually, in my case, it has been a transition from academic life to entrepreneurship. I have several years of teaching experience at Delhi University(Indraprastha College) and Bangalore University(JyotiNivas> College). After I had my elder daughter, I realised that no matter how much I juggled, I would not be able to do justice to either my teaching or my daughter. My husband travels a lot, and I felt it was important that at least one of us be available So I quit my job and was a stay-at-a-home Mom for about 2 years. I toyed with several ideas which would intellectually stimulate me as well as give me the flexibility to work at my own pace.The journey to being self-employed has been full of bumps, but after 3 years of running the library, there is a sense of satisfaction that I have been able to create a business model which is doing well. The added incentive is that I work at the bookshop from only 9am to 12pm, and then work from home in the evening.
Tell us about your childhood and your children?
My childhood was full of fun and adventure. Since my father is in the police, we were constantly moving due to his frequent transfers. Books were an integral part of my life, and I cannot remember a time when I was not reading a book. (Still do!) I have 2 daughters. Keya is 7 years old and Kimaya is 3 and a half.Keya is sober, while Kimaya is a boisterous child, who is constantly bullying the rest of us harried souls. I read to them every day in the hope that they too will learn to love books as much as I do.
Writers and books you love...
I have an eclectic taste in books. I
can read anything from serious literary fiction to mushy romances.
My all time favourite author is Jane Austen. I also enjoy the Romantic
poets, especially William Blake. I love reading detective fiction,
from Erle Gardner, through Agatha Christie to the latest Stieg Larsson!
I also like reading Indian writers like Amitava Ghosh, Vikram Seth
and Rushdie. I prefer reading fiction to non fiction, but some non
fiction titles I have enjoyed are The
Secret, Eat that Frog and The Last Lecture.
Who is your favourite fictional character?
Charlie Brown - in Charles Schulz's Peanuts series, since I feel he is the epitome of the loser! No matter how hard he tries, he ends up with nothing. Even his dog orders him about! So, however terrible you may feel about yourself, Charlie Brown makes you feel you're so much better off than him!
Books in the age of screens - mobile, computers, tv? Your view
Well, with gadgets like Kindle, the
screen is becoming the book. But yes, sadly, it is true that slowly,
we are turning away from reading books, to other sources of information,
especially the internet! Yet, I do feel people do still enjoy reading,
and given the time and accessibility, they would definitely choose
to read. The large number of bookshops across the city show that
Delhi can rediscover an interest in reading. And that's just what
BookMeABook is all about - Rediscover Reading. |
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Maximum Store Pvt. Ltd., 5-J/1, Ground
floor, Shahpur Jat, New Delhi - 110049
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