| | |

All you wonderful people in the Maximum family - go listen to that wonderful May song and enjoy this delightful month. At Maximum, we have many treats in store for you - don’t miss the magic of Chanderiyaan (see box) - the much awaited exhibition and sale. A breath of fresh air for hot summer days comes in with new summer wear with an exhibition of kurtis by Neena Chopra - (an exclusive two days only), a collection of cool dresses by Arleen Arora, cotton tops and kurtas from Kasida. Women, get ready for a brand new summer wardrobe. More than just clothes, there is the range of pickings for the home and gifts and accessories - new attractions include party picks and party accessories to party like a millionaire; floral and brocade - all things pretty for the summer house; and an amazingly tempting range of bags; the pottery, photographs and more.

The talks and meets continue including Fleximoms monthly meeting around the World of women & work; Komal's Transactional Analyses session with young parents; writer’s meets and more. You could make this space yours too! Stay in touch with us at Maximum to know what’s happening next.
Cheers - Ed.
The don’t-miss dates. Call us to confirm your presence, make appointments, register. Here's a link to the contact numbers and a map with directions to the store.
Chanderiyaan- An Exhibition of Chanderi saris and suits | 11th May to 17th May, All day
Chanderi is synonymous with the magic of weaving: a centuries old craft brought to you directly by weavers in magical colours, weaves and patterns More...
Summer Collection Showcase of Delhi designers Nina and Arleen | 12th - 14th May, All day
Amazingly cool cotton tops and kurtas, summery dresses in chiffons and georgettes, bright hues, bold prints, classy drapes More...
Fleximoms Community Monthly Meet | 21st May, 11:30 am to 1:00 pm
Conversations and learnings - the Fleximoms Community meets to discuss the world of Women and Work. You are welcome to join in. More...
Gifts Parents Give - Transactional Analyses for Parents - Club Mum session with Komal Mathur | 14th May, 11:30 am to 1:00 pm
Our children are usually the most beloved of all our “possessions”. Yet, rearing children is a tough job, & often turns into a struggle for both parents & children! More...
Summer Scribbles - Caferati Read Meet | 08th May, 2:30 pm to 5:30 pm
Caferati Delhi / NCR writers meet once again with Summer Scribbles - and certainly more words More...

It's all about you!
You may be an artist, photographer, potter, counselor, healer or just someone who wishes to exhibit your creativity. We've got the space you can make your own. Arrange group meets, host workshops, hold your exhibitions or intimate event. And if you wish for a peaceful happy alternate place to work out of - for a little while in the week or the month - yes, you could do that too. Visit the maxiMum store and check it out. With Wi-fi internet and a well-lit air conditioned space, you can do with it as you will with tea and coffee thrown in! Talk to us, together we could even discover new ideas and paths.


maxiMum caught up with Manjul Bajaj, a woman, a writer, a mother and an environmentalist.

Who is Manjul, the woman?
Manjul the woman is a laid-back, calm and reflective person, very content to do her own thing on most days. My one besetting sin is that on occasion I get way too opinionated about too many things. I guess you could describe it as the creative tension between the yin and yang of me.

Mothers and Writers. Your thoughts?
Motherhood and writing don’t go too well together. The former (at least when the children are young) is a constant state of being distracted and on call and the latter calls for a certain degree of absorption and being left alone. I found my way out of the conundrum then by writing short, funny, somewhat edgy, poems and vignettes about motherhood and domesticity. Now that my children are older my writing too is able to take on more.
Do share some enduring highlights of the growing-up years (which could be any!)
I grew up in a large, extended family in Lucknow - though we were a nuclear family in the strict sense of the word there was whole web of relationships that defined us. I think it has had a very formative influence on me - when I was growing up I thought my family was pretty much the whole world and now that I’m grown up I think of the whole world as pretty much my family. Growing up in a large family taught me to love people beyond their idiosyncrasies, mistakes and character flaws.

The emerging identity of the Indian woman. Your take?
Well there are Indian women and Indian women but if you mean us - you , me and everyone who is reading this - I think we’re doing good - better than we’ve done before. We are looking after ourselves in terms of our health, our looks and our spiritual wellbeing. We’re more confident in our relationships and more creative in our endeavours.

Manjul, the writer. What inspires her writing?
Mostly, I guess, the human condition. As writers we are repeatedly told to write about what we know. That’s one rule I broke early and keep breaking repeatedly. I write about what I’d like to know about. I travelled a great deal as an environment and development professional. Now I revisit those places in my head, try and understand them better, tell their stories. Or if I’m curious about a headline I just walk into it as a character in one of my stories. Manjul the writer is a very free person in the sense that I chose this job and I set the terms of reference and as per those the only person I have to entertain and engage with my writing is me. If anyone else likes it too, I treat it as a bonus.

Do spaces shape you and your responses?
To an extent yes. I respond well to green and open spaces and to uncluttered interiors and spacious buildings. Very artificial and glitzy environments, as well as crowded places, tend to sap my energy.

Manjul, the environmentalist. How does she act out that commitment?
The longer I’ve worked in the field of environment and development the more it has confounded me. Every generation of solutions seems to be the parent of the next generation of problems. Somewhere along the way my response to it all became very spiritual. I look after my inner being, keep it calm and contained, and actually think that’s a great contribution to make to the outer environment. Unless all of us learn to contain the huge clamour within us for things and experiences the environment really doesn’t stand a chance.

Have you been to the Maximum Store co? Did you enjoy it?
Yes and its quite, quite lovely.
For corporate and advertising enquiries please click here. We will regularly keep you posted on the action at the maxiMum store co. To know about all that is going on @themaxiMum store co. subscribe to the maxiMum buzz. In case, you don't wish to know what's hot and happening, please click here to unsubscribe
Maximum Store Pvt. Ltd., 5-J/1, Ground floor, Shahpur Jat, New Delhi - 110049
t: +91 11 26493150, 46168026 m: +91 98183 18196 e: communicate@themaximumstore.com w: www.themaximumstore.com
If you are having trouble viewing this email, please click here